We Will Discuss Three Essential Approaches to Survival in the Digital Age:

#1 Disruption of Your Business Environment

Survival of the Fittest in Marketing, Innovation, Branding & Business Strategy

#2 Transformation of Your Business Model

How to Utilize Digital Transformation to Develop Business Model Innovations

#3 Evolution of Your Business DNA

Challenge Established Businesses by Leveraging the Power of the Digital Team


SCHEDULE 

08:30

WELCOME COFFEE

08:45

INTRODUCTION

Dr. Markus Zinnbauer, Partner, Vivaldi Partners Group

09:00

INDUSTRY: CONSUMER ELECTRONICS

Connected Devices, Competitive Advantage and the Future of Commerce

Liat Ben-Zur, SVP Digital Technology, Philips 

09:30

         INDUSTRY: AUTOMOTIVE

         Leading Change Through Branding and New Business Models in the Digital Ecosystem

         Dr. Steven Althaus, SVP Brand Management, Marketing Service BMW Group

10:00

BREAK

10:30

INDUSTRY: FINANCIAL SERVICES

How to Win by Disrupting Your Own Industry

Dr. Claudia LangManaging Director, Community Life and

Dirk Rieken, Director Growth & Strategy, Swiss Re

11:00

PANEL DISCUSSION

Who Wins in the Age of Digital Darwinism: First Movers or Followers?

Marcus Spickermann, CFO, Daimler Mobility Services

Dr. Rob Walker, VP Decision Management, PEGASYSTEMS

         Prof. Dr.-Ing Dieter Wegener, VP Coordinator Industry 4.0, Digital Factory Division SIEMENS

Chair: Roland Bernhard, Senior Partner, Vivaldi Partners Group

11:45

INDUSTRY: INTERNET, TECHNOLOGY & MEDIA

A New Marketing Paradigm: Data Driven Storytelling

Paul CoffeyDirector Business Development Europe, Google

12:15

The Real Disruptors? Your Customer

Dr. Erich Joachimsthaler, CEO & Founder, Vivaldi Partners Group

12:45

LUNCH BREAK, OPEN DISCUSSION AND NETWORKING